Evian is back with baby dance

It is said that you can’t go wrong if you feature babies or dogs in advertising. With babies the chances of getting that ‘Oh so sweet’ response doubles. Evian’s Dancing Babies was a viral hit in 2009. In 2010, they followed it up with a print campaign featuring babies on T-shirts.

They now have  another potential viral hit with their Let’s Baby Dance effort. The attempt is to create  the ‘longest music video’ ever. You are asked t choose your baby (from the T-shirt) and do a dance in front of the webcam. The dancing baby is then superimposed on your T-shirt.

The microsite is the centerpiece of the activity and not a YouTube video. The site has nearly 70000 Facebook ‘Likes’ and all the makings of a massive hit. As an aside, one may argue that dancing babies have a tenuous link with bottled water but Evian as a brand name seems to closely linked with ‘dancing babies’. The power of viral?