Advertising

Seen and noted: Lego – Imagination Allowed

Pinterest LinkedIn Tumblr

I have noticed that my daughter rarely assembles a LEGO toy following the instructions that come with the box. As per the box, she could be asked to assemble a house but she will end up assembling a tower or something else out of it using the same blocks – totally out of her imagination.

This campaign for LEGO, released in October 2010 captures this insight beautifully.

Agency: Leo Burnett, Moscow

This campaign won the Grand Prix in Art Direction & Design at the Golden Drum Awards, 2011.

Facebook Comments

A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

Write A Comment

%d bloggers like this: