I understand that advertising needs to change – keeping pace with the changing tastes of the new consumer. I understand that in developed markets with high media clutter one has to experiment with non-traditional media to appeal to your audience. I understand that product hard-sell in these new age videos is not a cool thing – one has to subtly weave in the product features & benefits. But what I don’t understand is how some…
The advantage of being late entrant in the telecom category is that you can create dissonance about existing brands. But that’s easier said than done – how you do it just as critical. The latest campaign for Tata Docomo featuring Ranbir Kapoor does it with a lot of panache. The campaign attempts to portray Tata Docomo as a brand that ‘Keeps things Simple’ in comparison to competition who by extension, complicate lives. What works is…
While TV advertising is about telling a compelling story in 30-seconds (that attracts even some feature film directors to this medium), I have a soft corner for shorter duration ads: 20-seconds or under. Here’s a recent one for Wrigley Eclipse from Australia: While on the subject, which are your all-time favourite short-duration commercials or campaigns?
A thousand views a few days ago to 1.2 million views as of now. I am referring to the commercial for NTT Docomo’s Touch Wood phone SH-08C. When it comes to TV commercials, placing it on YouTube either before or after airing it has become a default option. Some videos are placed on YouTube with an express intent of making them viral. Unfortunately you cannot ‘make’ a viral video; you can only hope the video…
Came across these set of posters for Formula 1 Racing this year. The posters highlight the venue in some form. Design envy strikes.
A handful of the ads you see on ad blogs like Ads of the World, evoke that ‘I wish I had thought of that’ reaction. Here’s one such Outdoor idea for Hot Wheels.
Came across this sweet little ad for Nestea on one of the kid’s channels. Much as I encourage my 5-year old to watch CBeebies, she is more attracted towards the Ben-10s of the world. And I can’t be unfaithful to my profession by staying out of touch with ads meant for kids, right?
I couldn’t resist the temptation. The ‘Char Bhaj Gaye (Party Abhi Baki Hai)’ song was too catchy and so I decided to buy an album. At the music store I was told that an audio CD has not been released and that the album is available only online for purchase. Now, I felt like an idiot. I normally am aware of such news but obviously I was not. And then started the expedition
Came across this cool new app for iPad – currently released only for the Australian market: Twelevision. What is it? Twelevision is a Twitter Client specifically written to help you tweet about television shows and follow conversions about shows people are watching. Essentially it collects all Twitter conversation about Australian television shows and aggregates them on one place.
There was a lovely post from @pellesjoenell (Executive Creative Director, BBH) over at the BBH-Labs blog: on Creative Direction vs. Creative Selection. The thrust of the post was that the real role of a Creative Director is so much more than a mere ‘selector’ of creative work: It’s a combination of three professions – a politician, a farmer and an assassin. That’s a fantastic description of a Creative Director’s role. In my view, what separates…