Saw the new Tanishq True Diamond TVC on the net first (not on TV) thanks to a press release on Best Media Info and liked it instantly. The casting of Amitabh & Jaya Bachchan as a couple seems spot on, given the objective: generic education about diamonds. Agency: Lowe While Ambitabh endorses cements, pain balms, suits and much more, very rarely has the scripting and casting been credible. You know it’s just a celebrity holding…
The Kerala CM called Rahul Gandhi an ‘Amul Baby’ and within days we had Amul put up a hoarding. When Obama won the US elections, Veet put up a tongue-in-cheek ‘Good bye Bush’ ad. Topical ads, done well link a brand to the news of the day and can deliver great impact. Am not sure if we make use of all the opportunities in India. Maybe thanks to the effort of industry bodies like…
Viral videos, billboards made of oranges and TVC-like web banners maybe all the rage now. But the joy of reading a good headline in a print ad or seeing a well-crafted print campaign is special. The Newspaper Marketing Agency, UK launched the ANNAs (Awards for National Newspaper Advertising) in 2004 to shine the spotlight on print ads and showcase newspapers as a medium. Their latest nominations for Jan’11 include a single print ad for ING…
There are 4378 unread articles on my Netnewswire RSS feeds. There’s probably double that number of links to follow on my Twitter timeline – if I were to start counting that is. Among all these links vying for your attention, there’s probably a handful that actually do so. And among those handful there’s probaly one that makes you feel glad you clicked it. One such is a cool new interactive experience for Magnum, the ice…
As a concept, creating an online avatar of yourself is as old The Simpsons. The ‘Simpsonize Me’ promotion for ‘Simpsons – the movie’ in conjunction with Fox and Burger King was a big hit way back in 2007. A similar concept for Mad Men, the TV show, Mad Men Yourself created a lot of buzz. The microsite helps you a create a 1960s-character loosely tied in with the show’s characters, props and all. I think the cult…
The nominees for this year’s Webby Awards have been announced. Thought I will write a series sharing some of the attention-grabbing work. Among the several great nominations, here’s the work for Orcon – a broadband, phone & internet services from New Zealand. Click on the image to play a demo video of the banner. This has been nominated under Rich Media: B to C. As you watch mini-episodes of everyday office life – reactions to…
Over the years, many pundits (including the arm chair variety like yours truly) have bemoaned the state of the Indian advertising industry. The chief cribs being: 1. There is a talent crunch: talented professionals are neither coming in to the advertising industry nor staying. We are losing talent to more satisfying and more paying industries on the client side, Media, IT etc. 2. The current tribe of advertising agency professionals, especially the Account Management variety…
There is one thing common to most international advertising awards, be it Cannes, Epica, London International Awards or Clio: great online coverage of the event. Even relatively recent awards like the Dubai Lynx awards has a great event website covering everything from speaker profiles, event schedules and most importantly, a creative showcase. The showcase especially, is a great way to catch up on the short listed and winning work. Sadly, India’s most premier advertising award…
Tech and marketing pundits may provide a list of reasons for iPad’s success: creating a new market, it’s pricing, form factor, iOS, availability of Apps and so on. Another factor is its ease of use – especially with kids. You can see videos of 2.5 year olds playing comfortably with an iPad – sure, they were already familiar with the iOS, thanks to the iPhone. Apart from the ease of use, the iPad’s features: the…
No, not an ad meant to go viral. No serenading unicorns. No animal-kissing starlets. Just good old print advertising. Just the product and the user for BMW Motorrad. Agency: Serviceplan, Munich. Via