At the recently concluded Clear Channel Outdoor Planning Awards, a campaign for Fosters won in the ‘best use of outdoor in a multimedia campaign’ category. The campaign involved creating bus shelters and phone booth skins to make them resemble a beach hut. On the face of it, it seems no great shakes. But when you look back at the TV campaign it makes sense. The TV ads introduced Brad & Dan the quintessential ‘no worries’…
Pampers is celebrating its 50th year with an initiative called Little Miracle Mission in the US. At the heart of the year-long program is an appeal to the general public: show acts of kindness to expectant or new mothers. To start things off, people are urged to make the upcoming Mothers Day special one for expectant & new moms. Give a mom a smile, offer her your seat, buy flowers for a mom-to-be, send her…
A new ad for Old Spice Danger Zone is doing the rounds of ad blogs. Even if wasn’t intended it will be compared to the wildly successful ‘Smell like a man’ campaign featuring Isaiah Mustafa. The ‘Be a man, man’ set of ads had a deadly combination of intriguing visuals and biting copy ((‘Look at your man, now back to me’). The copy went on to be part of popular culture even leading to spoofs.…
Life was simple just a few years ago for the average ad guy. One had to create a print ad (adapt into a billboard design), produce a TV commercial and maybe a radio spot (if the TVspot has a jingle, even the radio spot is taken care of) and you were done – all 360 degrees of it. Now the creators of advertising have to worry about a new medium a day. The latest ‘new’…
Amazon recently announced an ad-supported Kindle for $114 – that’s $25 off the regular price of $139. On the software side of things – especially on the Mac and iOS platforms its common to see both ad-supported (free) and ad-free (paid) versions. Image Via I have used ad-supported versions of Echofon (a Twitter client on the Mac) and a couple of other applications. On the Windows platform, virus protection brands have had both a free…
A new commercial for Nissan Leaf – the electric car from the USA is likely to make the rounds of ad blogs. It’s visually striking, combined with some clever copy. As is mandatory nowadays there is a whole lot of support activity around the idea of ‘Zero is Worth Everything’. The microsite features interactive activity – users are urged to share pictures cueing the shape of zero – from a cloud to a top shot…
It is said that you can’t go wrong if you feature babies or dogs in advertising. With babies the chances of getting that ‘Oh so sweet’ response doubles. Evian’s Dancing Babies was a viral hit in 2009. In 2010, they followed it up with a print campaign featuring babies on T-shirts. They now have another potential viral hit with their Let’s Baby Dance effort. The attempt is to create the ‘longest music video’ ever. You…
Among the pile of toys my 5.5-year daughter plays with, my favourite is a LEGO set. Maybe I am re-living my deprived child hood but I have taken a shot at putting together the set – following the instructions given in the accompanying leaflet. But I have noticed that my daughter never follows the instructions and creates her own ‘world’ with LEGO. I guess its true of most children. And just yesterday, two different toys…
It’s hyperbole alright. But you wouldn’t expect a juxtaposition of Renault Geo and birds with a line like ‘for those that live to travel. Via: We love ad
This is a brilliant example of the new kinds of demands made on the creative teams today. They are expected to come up with ideas beyond the :30 TV commercial and find new media to convey an advertising message. In China, DDB created used a pedestrian crossing as an advertising medium for the China Environment Protection Foundation. The objective: get people to walk more and drive less. The campaign won in the Out of Home…