Tanishq True Diamond: when celebs feel real

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Saw the new Tanishq True Diamond TVC on the net first (not on TV) thanks to a press release on Best Media Info and liked it instantly. The casting of Amitabh & Jaya Bachchan as a couple seems spot on, given the objective: generic education about diamonds.

Agency: Lowe

While Ambitabh endorses cements, pain balms, suits and much more, very rarely has the scripting and casting been credible. You know it’s just a celebrity holding up a brand you are sure he’s not going to use. With True Diamonds it appears as if it’s a slice from Amitabh & Jaya’s real life. Nicely done.

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