Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 12th February, 2016.
GE: ‘A Snowball’s Chance in Hell’:
I have always believed that GE does a fantastic job of creating consistently good content which push forward the core brand idea of ‘Imagination at work’. What’s more, they make the best use of each platform’s strengths (and they are present everywhere!) through relevant creative. Their latest ‘Unimpossible Missions’ is one such.
Agency: BBDO
What I like about GE’s marketing communication is the single-minded focus and attention to detail. For example, all the URLs promoted in social media have ‘invent’ in them subliminally cueing ‘imagination at work’; contests promoted on Twitter take forward the inventive idea too.
We all love #CandyCrush, but what apps could make the real world just as fun? https://t.co/kCPmSRGPcB pic.twitter.com/WEWv4wyOEh
— General Electric (@generalelectric) February 11, 2016
Quartz News iPhone app:
Quartz News finally got its iPhone app yesterday. News apps have begun to acquire a template of sorts over the years, when it comes design and features. The Quartz iPhone app breaks the mould by re-imaginign the genre and ‘zigging while the world zagged’.
It’s an ongoing conversation about the news, sort of like texting: We’ll send you messages, photos, GIFs, and links, and you can tap to respond when you’re interested in learning more about a topic.
I found myself smiling and enjoying the interaction with the app’ when in response to a text about the detection of gravitational ripples, the next question was ‘what took so long?’. So it is contextual conversation though it is likely to have some templates of messages. I thought it really was a refreshingly new way of looking at news.
Ethos Travel: The Calendar
A visual pun on something familiar to all of us: the appointment calendar on our desktops. The sentences are not so easy to read but when one detects phrases like ‘Help me God’ in the shades of appointments, it does strike a chord.
Agency: McCann, London. Via.
Any favourites? Anything else you spotted this week? Do comment in.
