A new ad for Land Rover Defender. Simply fantastic. Am sure this will go on to become an iconic ad for an already iconic brand. Agency: RKCR/Y&R. Via. This one is up there with many of the vintage classic ads for Land Rover. What say?
When technology touches our lives, rather consumes our lives, there is always scope for brands to make use of that opportunity. By urging you to do the opposite. In the recent past, Dentyne urged consumers to make ‘face time’ – to shun the virtual world and make time for friends in real life. Bacardi has released a manifesto recently which pretty much urges you to do the same – fight the LOLs and OMGs it…
Just when you thought all possible creative renditions of an idea have been exhausted, you come across a rendition which is fresh and different. Anti-ageing as a benefit has been rendered in myriad ways – from being recognized as some one younger to evoking jealous comments from your peers. Ditto with cars fitted with rear view cameras – one has seen several interesting renditions (‘it’s like having a steering wheel at the back too’) of that…
Remember the recent Nissan Leaf ad? The ad runs on electricity and to remind people of that fact, Lew´Lara\TBWA, Brazil created these power sockets shaped like the car. The sockets were then placed at ‘decoration and construction stores’. The car’s shape may not be as iconic as the Beetle so I wonder if there is a strong brand connect. Also not as jaw dropping as say, the King Kong foot print ambient idea but cute like…
‘Oh, he is an advertising’. That’s all my dad would say to his friends about my profession. It doesn’t have the same ‘weight’ as saying that someone is a Rocket Scientist at NASA. Advertising as a profession is not held in great esteem by the general public, understandably so. I guess they do not know enough to form the right impression – they perhaps think its all about glamourous models and bizarre creative ideas. There…