Remember the cute TV commercial for Switzerland Tourism - meant to convey that Switzerland is more than just mountains? It featured two lovable villagers who discover the hustle & bustle of the big city. They are now back in a fantastic video promo - Holidays Without Internet. It works like this: you watch a video… Continue reading Holidays without Internet: brilliant use of Facebook Connect
It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those who spend time on Facebook or Twitter are usually considered wastrels or shirkers. Both these activities are seen as distractions - Facebook is perhaps lesser of the evil - it may be seen as a… Continue reading Social media: a distraction or part of the new ‘work’?
Remember Technorati Ranks? Neither do I. However, a few years ago when blogging became popular, it was hot property. Nowadays, it doesn't seem to have the kind of influence it once had. Like Technorati, several brands have attempted to become the gold standard in measuring online influence - Alexa for example. But no single brand… Continue reading Of social media influence and Klout
On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The show also asked leading industry professionals about the big changes in advertising today as compared to 10 years ago. At the turn of the last decade I was working in neighbouring countries and wasn't witness… Continue reading The decade in advertising: then and now
'What is the insight?' That's a question many an AE and Planner have dreaded being asked by the Creative Director, when discussing a brief. While most agency creative brief formats have a section on consumer insights the ability to generate a good insight is not second nature to all. Usually, what gets written as an… Continue reading Snickers and the hunger for insights