Came across this news story about Target creating a series of 15-second spots highlighting the wide variety of products available at the store. Apparently, more than 125 spots have been created since May this year. I liked the fact that they didn’t take any half-measures to demonstrate the variety – they could have stopped at 5 or 10 spots. But 125? Seems audacious and maybe even an overkill but amply demonstrates the mega nature of…
Though I have never used a Sharpie, its embedded in my head as one among the many ‘quintessentially American’ brands. Growing up in pre-liberalization India, its a brand I envied – especially when US-based relatives visited India. A new campaign for Sharpie has made the brand even more likable for me. The tag line ‘Uncap what’s inside’ is a clear pointer to what’s intended as the positioning. But the true potential of the idea is…
Thai advertising has been a trendsetter in the region for years now. They’ve done everything – humor, emotion, computer graphics, episodic ads, short ads, bizarre ads…the works. And their print execution too has been slick and world class. A new ad for Thai Life Insurance is doing the rounds of ad blogs – sure to bring tears to your eyes. Is the new one as powerful as this old one?
Myntra, the Bangalore based e-commerce company launched a new TV campaign recently. Created by Happy Creative Services, the TVC ‘juxtaposes new-age fashion with old-world grit’ and positions the brand as ‘the fashionable new age’. The execution is slick and a welcome departure from the typical ‘fashion’ advertising. Of late, several e-commerce sites have taken to TV advertising: FlipKart,Cleartrip, BigRock, MakeMyTrip and SnapDeal to name a few. All of them have visible online advertising and extensive e-mail marketing…