And so Volkswagen India continues with the strategy of a print driven blitzkrieg to launch another model in India. This morning’s Times of India came with a ‘wrap around’ printed in glossy art paper (card?). I almost missed it as my wife had carefully separated the main paper from the ad. The fact that it was printed on glossy, art paper is in itself an eye-catcher. The 4-page ad outlined the car’s features and announced…
I remember seeing the new IKEA ad for the UK market (created by Mother) over at some ad blog. According to Campaign Live: The integrated campaign, by Mother, aims to widen bedtime beyond brushing your teeth, taking off any makeup and putting on pyjamas and enacourge people to celebrate bedrooms and make them a “happy destination to go to sleep”. Given this objective, the TV spot charms its way to your heart. Good old, classic principles…
It’s common for celebrities and statesmen to evoke feelings of adulation from the public. We all have our role models in the sports arena, we may admire some politicians or film stars. We feel happy when they achieve success and sad when something bad happens to them. And all this even if we’ve never met them – we form our perceptions by their actions and what we read about them in media. While its common…
This video for BMW Connected Drive is doing the rounds of Auto & Ad Blogs. Given the nature of auto enthusiasts, this is bound to be drooled all over. The film is watchable enough as it makes you look forward to the ‘next step’ and reduces chances of a ‘switch off’. I guess the video is also an example the new kind of advertising – where Social Networking sites are used to seed brand videos.…
A montage of visuals – people smiling, working, climbing mountains. A soul-stirring jingle. These are the two ingredients of most corporate ads across the globe. Especially for large companies that make a diverse set of products. Hero Motocorp has taken that route too, with their new ‘Hum main hai Hero’ campaign. And there’s a new logo too (which I quite liked). The new positioning – ‘there’s a ‘Hero’ in all of us’ seems logical in…
Google’s purchase of Motorola Mobility has been hailed as an excellent strategic move. Pundit’s have praised Google for outwitting Apple & Microsoft in the battle for smartphones. Many have alluded to Motorola’s trove of patents as the trigger behind this move. Some, notably Apple blogs, have declared this as a vindication of the Apple Way and Google’s acknowledgement of it. Image via. Apple has always believed in tightly controlling both the hard ware & software…
‘If you have nothing to say, sing it’ said the legendary David Ogilvy. As with many of his ‘commandments’ there have been several exceptions to the rule. Some of the most successful ads, especially in a musically oriented country like India have been jingle based. However, there is some truth in what Ogilvy said – some times brands tend to take the lazy route – string together a few visuals and slap on a hummable…
Yes, zoos. Not zoo-zoos. There are so many such lists on the internet (49 creative ads with great Photoshop tricks and so on) including those on non-advertising blogs. Such posts usually get several hundred comments and re-tweets. I too have tried my hand at such lists in the past – but nowhere nearly as popular. Anyway, came across these 3 ads for Cheyenne Mountain Zoo, from Sukle, a Denver-based agency: And these triggered memories of…
England maybe kicking India’s butt in Test cricket right now, but we got our own back in a small little way yesterday. Ok, it was directed at an ex-England cricketer but it was fun nevertheless. I am of course, referring to the topical ad created by BBH India for Vaseline. While the actual incident may have happened a few weeks ago, the timing was still perfect as it was released on Day 1 of the…
Levis has launched a global campaign, Levis Legacy – an extension of the Go Forth idea revealed in 2009. The TVC features the poem “The Laughing Heart,” by Charles Bukowski and delivers a message of hope and empowerment that underscores the theme “Now Is Our Time.” But there’s more to it than just a TVC nowadays, especially for global brands. And with a ‘war-cry’ like theme it is natural that such campaigns get associated with a cause…