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BMW Connected Drive: bring back the old connections

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This video for BMW Connected Drive is doing the rounds of Auto & Ad Blogs. Given the nature of auto enthusiasts, this is bound to be drooled all over. The film is watchable enough as it makes you look forward to the ‘next step’ and reduces chances of a ‘switch off’.

I guess the video is also an example the new kind of advertising – where Social Networking sites are used to seed brand videos. However, after the riveting John Woo directed Clive Owen films, this looks a bit tame. No?

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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