Advertising

Seen and noted: Road Safe Hawkes Bay

Pinterest LinkedIn Tumblr

It is said that ‘execution is everything’. While it is meant to be quoted in the context of grand business plans or ideas, I guess it holds true of advertising planning & execution too. A Volkswagen ad, promoting road safety looked like this. A campaign with a similar objective and idea from Road Safe Hawkes Bay, New Zealand looks like this:

What a difference Art Direction makes. Great impact.

Agency: Ogilvy, New Zealand. Via

Facebook Comments

Write A Comment

%d bloggers like this: