It is said that ‘execution is everything’. While it is meant to be quoted in the context of grand business plans or ideas, I guess it holds true of advertising planning & execution too. A Volkswagen ad, promoting road safety looked like this. A campaign with a similar objective and idea from Road Safe Hawkes Bay, New Zealand looks like this:
What a difference Art Direction makes. Great impact.
Agency: Ogilvy, New Zealand. Via
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