There was a time when a 360-degree campaign was wrongly interpreted by creative teams as (a) creating a TV commercial (b) taking a static image or a screen grab from the film and plaster it on static media. Thankfully we’ve come a long way since then. The last Tanishq ad featuring Amitabh Bachchan was quite […]
Archives for September 2011
The ad for Vodafone Blue seems to be creating a buzz with most praising its production values. No doubt, it’s a slick, well-executed film but I couldn’t help thinking if there’s a huge disconnect between what the advertising projects and what the product actually is. Priced at Rs.5000 (approx) it is positioned as the phone for […]
A retail analysis firm recently published a report after studying 160+ US retail chains. In terms of sales per square foot, Apple ranked No.1 with sales of US$ 5626 (approx INR 258,000) per square foot. With that number, Apple is almost two times ahead of their closest competitor (Tiffany & Co), and almost five times […]
The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists selling out to politicians by creating positive stories for a price. Brands have also done opted for this route with celebrity endorsements and brand launches dressed up as ‘news’. The belief is that the unsuspecting […]
There were a series of posters created by Noma Bar for IBM which made the rounds of ad blogs last year. In what seems like a continuation of the same theme and visual grammar, I came across this ad for IBM in the Aug 12 issue of The New Yorker. Design envy strikes again.