It is said that ‘execution is everything’. While it is meant to be quoted in the context of grand business plans or ideas, I guess it holds true of advertising planning & execution too. A Volkswagen ad, promoting road safety looked like this. A campaign with a similar objective and idea from Road Safe Hawkes Bay, New Zealand looks like this: What a difference Art Direction makes. Great impact. Agency: Ogilvy, New Zealand. Via
‘We bring good things to life’ was the advertising slogan of GE for over 2 decades, up until early 200os. The line beautifully captured the diverse areas of business GE was involved in. David Lucas composed the advertising jingle and there were several endearing, heart-warming commercials that brought alive the deeper meaning of the tagline to consumers. Back then, combination of likable advertising and PR was good enough to convey the company’s vision. But it’s…
Microsoft announced details of improvements in Windows Explorer in their upcoming Windows 8 release. Tech blogs have called it plain ugly – labeling its interpretation of ‘No Compromise’ as the definition of compromise. Sure that TechCrunch piece is from M G Siegler – known to be an Apple fanboy. But even Microsoft fans like Paul Thurrot has called the UI, ugly. Not surprisingly, comments over at these forums are from two groups (a) Mac fanboys pointing fingers…
It’s raining Android tablets in India. Samsung entered the market at a 30K price point. Within months, we’ve seen announcements and advertising support for a slew of 7-inch tablets, at the 10-13k range. Aside from big players like RIM, Reliance and Airtel there are several others (some totally unheard of) in the fray: HCL Me, Fujezone, OlivePad, Wespro to name just a few. It seems to be less crowded in the 10-inch screen size with only…