Must hand it to W+K. They have consistently produced great work for a diverse set of brands, Lurpak being one of them. They first had ‘Saturday is breakfast day’, followed by ‘Kitchen Odyssey’. Common to both were outstanding production values and a mouth-watering visual feel – great food advertising.
Their latest work for Lurpak Lightest is equally mouth watering – albeit showcasing vegetables – justifying the ‘healthy doesn’t have to be humdrum’ claim.
According to the W+K blog:
With this campaign we want to banish the sad image of health food, and instead celebrate a colourful, textured and exciting world.
I also liked the visual mnemonic on the web and static media: its a rainbow made from all kinds of fresh, healthy food.