ArchiveMay 2012

Ofixpres: highlighting a new concept in highlighters


Ofixpres has been a regular at the global advertising awards in the recent past. This year too they are likely to be among the metals for this refreshing take on a category which has seen myriad ‘creative’ takes. Agency: Y&R, Bogota. See hi-res images here. The category (which not surprisingly) has huge visibility in advertising blogs with ads for several brands of highlighters...

Volkswagen Polo – stay in safe hands: strikes a chord


A father is always making his baby into a little woman. And when she is a woman he turns her back again. ~ Enid Bagnold Watching your daughter being collected by her date feels like handing over a million dollar Stradivarius to a gorilla. ~ Jim Bishop A couple of quotes that capture the wonderful nature of the father-daughter relationship. It’s a special, unique relationship that only...

Once Upon a Vespa: creating a premium segment in India


As far as two-wheelers go, I am partial to scooters rather than motorcycles. And Vespa as a brand is pretty strongly embedded in my mind for a variety of reasons: its previous avatars in India, the residual imagery from Hollywood movies like Roman Holiday, articles about celebrities and the well-heeled using it (apparently Sir Martin Sorrell gets driven around New York by his wife in her red...

Lenor fabric softener: visual story telling


This campaign for Lenor Fabric Softener will rank as one of the most striking campaigns of this year.   Agency: Grey, Lima, Peru One might say that this is ‘category sell’ and the benefit is true of all fabric softeners. But the execution is clutter-breaking and evokes that ‘aha!’ reaction in you. It is doing the rounds of ad blogs which typically share the same set...

17 examples of luxury brand ads: execution is the idea


Like most premium international lifestyle or fashion magazines in India, the latest issue of Vogue too carries a truck load of glossy ads. A majority of those ads are for luxury or super-premium global brands. The Versaces, Guccis and Louis Vittons are all there. Most of the ads have a common, familiar pattern: minimal copy, visual driven with either a model or the product in focus. A quirky or...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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