Ofixpres has been a regular at the global advertising awards in the recent past. This year too they are likely to be among the metals for this refreshing take on a category which has seen myriad ‘creative’ takes. Agency: Y&R, Bogota. See hi-res images here. The category (which not surprisingly) has huge visibility in advertising blogs with ads for several brands of highlighters. Most of them offer a generic benefit (its a commodity I guess)…
A father is always making his baby into a little woman. And when she is a woman he turns her back again. ~ Enid Bagnold Watching your daughter being collected by her date feels like handing over a million dollar Stradivarius to a gorilla. ~ Jim Bishop A couple of quotes that capture the wonderful nature of the father-daughter relationship. It’s a special, unique relationship that only fathers & daughters can relate to. There is special…
As far as two-wheelers go, I am partial to scooters rather than motorcycles. And Vespa as a brand is pretty strongly embedded in my mind for a variety of reasons: its previous avatars in India, the residual imagery from Hollywood movies like Roman Holiday, articles about celebrities and the well-heeled using it (apparently Sir Martin Sorrell gets driven around New York by his wife in her red Vespa), some great global advertising campaigns and so…
This campaign for Lenor Fabric Softener will rank as one of the most striking campaigns of this year. Agency: Grey, Lima, Peru One might say that this is ‘category sell’ and the benefit is true of all fabric softeners. But the execution is clutter-breaking and evokes that ‘aha!’ reaction in you. It is doing the rounds of ad blogs which typically share the same set of work. The quality of work varies and its a…
Like most premium international lifestyle or fashion magazines in India, the latest issue of Vogue too carries a truck load of glossy ads. A majority of those ads are for luxury or super-premium global brands. The Versaces, Guccis and Louis Vittons are all there. Most of the ads have a common, familiar pattern: minimal copy, visual driven with either a model or the product in focus. A quirky or distinct visual aided by stunning photography is…
Don’t you love it when a TV commercial keeps you riveted until the very end and then presents an unexpected twist? What’s more when the penny drops and you connect the dots in your mind to the product or service it’s even better. Zonajobs’ ad does just that. Agency: DraftFCB, Buenos Aires, Argentina. Via. The TVC makes you a bit uncomfortable given the graphic nature but the smile on your face at the end of…