You’ve seen the first ‘Cats With Thumbs’ haven’t you? It was one of those ideas which evokes the ‘I wish I had thought of that’ in us advertising folks. It was fun (very difficult to do in a ‘serious’ category like Milk), bold, a creative leap and relevant to the category. And ‘oh so British; ( the voice of Tim Curry and ‘jog on kitties’ – were lovely touches). Don’t go looking for a product…
Xylys, the watch range from Titan Industries is described over at the Titan website as a Swiss-made, impeccably designed watch for the connoisseur and new age achiever. It was launched a few years with ads featuring Rahul Bose and Saira Mohan. The ‘Power of X’ idea then gave way to ‘You don’t possess a Xylys, it, possesses you’. The latter idea was anchored on certain product categories and brands evoking a sense of obsession among a…
I have been in advertising long enough to have witnessed some of the earliest ads of Thumps Up. Trikaya Advertising created the ‘Food, friends and Thumps Up’, Refreshing Cola featuring celebrities and the famous ‘Happy Days are here again’ campaign. I think Trikaya created the logo too, if I am not mistaken. And then Ashok Kurien of Ambience took away the Thumps Up account and created a new positing for the brand: ‘Toofani Thanda’ -…
A common theme across corporate brand advertising, especially from companies whose products have a ‘behind the scenes’ quality about them is: ‘we touch your lives in more ways than you can imagine’. Network 18, the media & entertainment conglomerate has created an ad with a similar approach. The attempt seems to be showcase the various popular brands that the corporate brand has in its portfolio. The film is made by Dibakar Banerjee. Agency: Grey While…