Tine Yoghurt: the magic of 30-second TV commercials

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Here’s a simple, charming idea told well in 30-seconds (OK, actually 45 seconds). No augmented reality, no smartphone app or Twitter campaign.

Agency: Try/Apt. Director: Morten Tyldum. Via.

It’s a refreshingly new take on the ‘been with you for generations’ story which old, established, heritage brands often convey.  The device using an ‘imaginary’ younger self is intriguing and brings a smile when the idea is revealed. Nice.

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