A new campaign for Maximus Vodka, a brand from Brown-Forman is doing the rounds of ad blogs. Most brands in this category showcase the good life or simply attempt to create an air of superiority around the brand. In a departure from category advertising, W+K London has created a visually stunning campaign using illustrations. The central idea is to urge men to be ‘real men’ and that is dramatised through dramatic, exaggerated acts of manliness.
Agency: W+K London. Via.
The ECD of W+K London, Tony Davidson says:
The campaign works off the premise that with global manliness in decline, Maximus is the vodka that champions real men. We aim to encourage all forms of manliness and usher in a new golden age of masculinity.
The campaign idea is enhanced with the illustration style and the fonts used. The illustrations are by Mort Kunslter an artist famous for dramatic interpretations of American historical events.
The website has dynamic images from the campaign and the visual impact is quite cool.