I have been a big fan of the creative work from Latin American ad agencies. Most of the award winning work from that region are rooted in an idea and the execution is top notch. That is true of all good creative work, you say? But I feel work from Latin America is a cut above. It has its share of critics who question the English ads from that region; I am guessing that local work is adapted in English for publication in ad aggregators like Ads of the World, which is where most of us see global work. Among the Latin American agencies, I especially like the work from AlmapBBDO, who creative chief is the legendary Marcello Serpa.
Herewith some of their print work which caught my eye:
Aspirina & CafiAspirina
PanAmericana School of Art: its in your hands
e-Gollog: Express Online Delivery
Pan Americana School of Art & Design: How far does your creativity go?
Pedigree: Adopt – a dog makes your life happier
Volkswagen: a bad part can affect the entire system
Volkswagen: hands-free parking
Volkswagen: Front Assist – you react better with more time to think
Volkswagen Original Parts: don’t rely on something just because it fits
The Volkswagen original parts series reminds of how a single business problem can be solved through many creative messages. Just loved both ‘one bad part can spoil the entire system’ and the other perspective of ‘don’t rely on something just because it fits’. And both the ideas were executed with panache. Finesse in execution is another hallmark of AlmapBBDO ads – just look at the Havaianas work. And as I mentioned every campaign featured above is all idea first, execution later.
Which ones were your favourites?