Ah, the good old demo. Used often in the automobile category to demonstrate anything from power to features like rear-view mirror. Copy can provide a vivid demo too: back in the ’80s, David Abbot lay on the floor, under a Volvo suspended by a single cable, with the headline: If the welding isn’t strong enough, the car will fall on the writer.
I was reminded of all this when I saw this lovely spot for BMW Approved Used Car. With the BMW at the hands of Paul Swift, the film sees the car drive, slide, weave and doughnut within inches of fine Chinese vases, demonstrating the precision and dynamism, customers can expect from a BMW.