Advertising

Best of #Epica2013: Sunlight dishwashing liquid

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It is amazing how a creative mind ‘connects the dots’ between food, the vessels and a dishwashing liquid. The category is a favourite for creative teams seeking awards and some great work has happened in the past: Mao Bao, for example. So it is heartening to see a fresh new angle in the category and a great execution of the idea.

“Creativity is a lot like looking at the world through a kaleidoscope. You look at a set of elements, the same ones everyone else sees, but then reassemble those floating bits and pieces into an enticing new possibility.”
– Rosabeth Kanter

sunlight-pig sunlight-sheep sunlightcow_aotw

Agency: Lowe, Thailand

‘Separate them’ is a great idea in the category and the typical meticulous execution (as is customary with Thai advertising) makes it a stunner.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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