‘What if the person with the potential to cure cancer can’t afford an education?‘ asks this powerful ad for Liberty Foundation, UK. I found the headline searing, thought provoking and most likely to result in an action from the reader. The ad is part of a campaign for The Liberty Foundation, which helps create brighter futures for children living in poverty in Belize, Central America. The ads seek donations to continue the charity work.
Agency: RKCR/Y&R
Loved the thought provoking lines, the art direction and the photography.
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Liberty Foundation ads – help unlock the potential of children in poverty : http://t.co/DDetaEcWZf #brandworms #advertising #marketing
Awesome creativity, first copy of ad is really thought provoking.
RT @bhatnaturally: ‘What if the person with the potential to cure cancer can’t afford an education?’ ~ brilliant copy http://t.co/WZl3mnWLw…
RT @bhatnaturally: ‘What if the person with the potential to cure cancer can’t afford an education?’ ~ brilliant copy http://t.co/WZl3mnWLw…