Libero Football Magazine: language of football drives home the point

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Lovely set of ads for Libero Football magazine. The concept: ‘If they explain it to you with football, you get it‘. In a football-crazed nation like Spain, getting men to understand what you are trying to say, gets easier if you use ‘football concepts’. Loved the idea and the execution. The two best of the series of four spots are these:

Agency:Lola / Lowe & Partners, Madrid, Spain

See the other two spots, ‘Lunch with your father in law‘ and ‘Relationship isn’t going anywhere‘.

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