It’s time for a break: srtikes a chord #VisitKerala

Came across this tweet from @VisitKerala: Do you know someone like Miku ? If yes tag their parents #VisitKerala https://t.co/CbWqEmBrxL — Kerala Tourism (@KeralaTourism) July 26, 2015 The ad is likely to strike a chord among many parents as it reflects reality. TV is no longer used as a nanny in many families – in …

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Creative ideas of the week: my picks

Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 24th July 2015. 1. Centre for Psychological Research, Shenyang I don’t know when & where this was released but I …

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Mobile apps: not a must-have for all consumer brands

Ad industry veterans said recently in an interview that brands should ‘think apps and not ads‘. I respect the two gentlemen a lot and the agency’s work but I would add a note of caution to that statement. Apps are not relevant for all consumer brands. Sure, it is the most obvious consumer utility or …

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Creative ideas of the week: my picks

I have decided to take the lazy way out of updating my blog regularly. I try to write at least two posts a week but fail to do so often. Also, my post vary from sharing ‘opinion pieces’ to simply sharing some good piece of creative work I noticed. The latter is obviously the easier …

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Of technology and ad agency fragmentation

In a post titled ‘Technology is wrecking the advertising industry’, Mike Harris of 180LA rues the fact that many clients are working with several ‘specialist’ agencies and outlines the pitfalls of such an approach. The trigger for such a scenario seems to have been the rise of technology and new media in consumer habits. He …

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