‘Liberal’ popular media and brand associations

Changing with the times is not just normal, it is essential - ‘change is the only constant’ and all that. Popular culture probably best exemplifies that in terms of content and execution. Our movies have kept pace with the times - the themes, production values, music, lyrics, costumes stay contemporary whichever the decade. Oscar Wilde… Continue reading ‘Liberal’ popular media and brand associations

Samsung Galaxy Gear VR, #DontFakeWithMe and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 27th November 2015. Scion: Stockphoto Business People To me, it passed the first test of advertising: get… Continue reading Samsung Galaxy Gear VR, #DontFakeWithMe and more: creative ideas of the week

Of grey hair, digital advertising and brand building

Do oldies from the advertising world add value to digital agencies? That was the question asked recently in a trade magazine. Herewith my unsolicited views on that related issues: Age has got nothing to do with quality of ideas: yes it is a cliche, but that’s the plain truth. The common fallacy is that people… Continue reading Of grey hair, digital advertising and brand building

Mog’s Christmas Calamity, #MadeOfGreat and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 13th November 2015. Sainsbury's: Mog’s Christmas Calamity When it comes to Christmas adverts, it is getting difficult… Continue reading Mog’s Christmas Calamity, #MadeOfGreat and more: creative ideas of the week

#SpareTheAct, @UrbanLadder, Dove emojis and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 6th November 2015. Currys PC World Every Christmas, big brand UK retail chains fight it out for… Continue reading #SpareTheAct, @UrbanLadder, Dove emojis and more: creative ideas of the week