‘Liberal’ popular media and brand associations

Changing with the times is not just normal, it is essential – ‘change is the only constant’ and all that. Popular culture probably best exemplifies that in terms of content and execution. Our movies have kept pace with the times – the themes, production values, music, lyrics, costumes stay contemporary whichever the decade. Oscar Wilde …

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Of grey hair, digital advertising and brand building

Do oldies from the advertising world add value to digital agencies? That was the question asked recently in a trade magazine. Herewith my unsolicited views on that related issues: Age has got nothing to do with quality of ideas: yes it is a cliche, but that’s the plain truth. The common fallacy is that people …

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