Changing with the times is not just normal, it is essential – ‘change is the only constant’ and all that. Popular culture probably best exemplifies that in terms of content and execution. Our movies have kept pace with the times – the themes, production values, music, lyrics, costumes stay contemporary whichever the decade. Oscar Wilde said in 1889 that ‘life imitates art far more than art imitates life’. While some say reverse is true, I…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 27th November 2015. Scion: Stockphoto Business People To me, it passed the first test of advertising: get noticed. The unusual visual imagery of flat, stock photo business people in a TV spot is visually arresting. Turns out…
Do oldies from the advertising world add value to digital agencies? That was the question asked recently in a trade magazine. Herewith my unsolicited views on that related issues: Age has got nothing to do with quality of ideas: yes it is a cliche, but that’s the plain truth. The common fallacy is that people who are experienced (read, 40+) cannot come up with ideas which appeal to the youth. Some believe that only youngsters…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 13th November 2015. Sainsbury’s: Mog’s Christmas Calamity When it comes to Christmas adverts, it is getting difficult to decide which of the major UK retailers’ work is better – there’s great work all around. It is not…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 6th November 2015. Currys PC World Every Christmas, big brand UK retail chains fight it out for the consumer’s share of attention, involvement in media and eventually for share of wallet. The John Lewis advert is usually…
The much anticipated 2015 Christmas advert from John Lewis is out. What makes the campaign so talked about? What can we learn from the various elements? Herewith some unsolicited thoughts: Great story telling: the ad is not just an ad showcasing the brand, but it is great storytelling. The tale of a little girl spotting a lonely old man on the moon is like a modern-day fairy-tale. Suspension of disbelief is at play here as…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 30th October 2015. Replay Hyperskin: #JeansYouCanWorkOutIn Replay, a brand of fashion wear created this ad to promote Hyperskin – a pair of jeans which claims to be ‘HYPER elastic, HYPER light and HYPER natural’. I liked the…