ArchiveNovember 2015

‘Liberal’ popular media and brand associations

Changing with the times is not just normal, it is essential – ‘change is the only constant’ and all that. Popular culture probably best exemplifies that in terms of content and execution. Our movies have kept pace with the times – the themes, production values, music, lyrics, costumes stay contemporary whichever the decade. Oscar Wilde said in 1889 that ‘life imitates art far more...

Samsung Galaxy Gear VR, #DontFakeWithMe and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 27th November 2015. Scion: Stockphoto Business People To me, it passed the first test of advertising: get noticed. The unusual visual imagery of flat, stock photo business...

Of grey hair, digital advertising and brand building

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Do oldies from the advertising world add value to digital agencies? That was the question asked recently in a trade magazine. Herewith my unsolicited views on that related issues: Age has got nothing to do with quality of ideas: yes it is a cliche, but that’s the plain truth. The common fallacy is that people who are experienced (read, 40+) cannot come up with ideas which appeal to the youth...

Mog’s Christmas Calamity, #MadeOfGreat and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 13th November 2015. Sainsbury’s: Mog’s Christmas Calamity When it comes to Christmas adverts, it is getting difficult to decide which of the major UK...

#SpareTheAct, @UrbanLadder, Dove emojis and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 6th November 2015. Currys PC World Every Christmas, big brand UK retail chains fight it out for the consumer’s share of attention, involvement in media and...

John Lewis #ManOnTheMoon: beyond creative – integration and business orientation

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The much anticipated 2015 Christmas advert from John Lewis is out. What makes the campaign so talked about? What can we learn from the various elements? Herewith some unsolicited thoughts: Great story telling: the ad is not just an ad showcasing the brand, but it is great storytelling. The tale of a little girl spotting a lonely old man on the moon is like a modern-day fairy-tale. Suspension of...

#JeansYouCanWorkOutIn, Diesel, Helpful Hazards & more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 30th October 2015. Replay Hyperskin: #JeansYouCanWorkOutIn Replay, a brand of fashion wear created this ad to promote Hyperskin – a pair of jeans which claims to be...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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