Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 30th October 2015.
Replay Hyperskin: #JeansYouCanWorkOutIn
Replay, a brand of fashion wear created this ad to promote Hyperskin – a pair of jeans which claims to be ‘HYPER elastic, HYPER light and HYPER natural’. I liked the demo approach with the product used in a situation hitherto unheard of: jeans for a workout session. With Irina Shayk as a brand ambassador, it could have easily been another straightforward celebrity endorsement ‘fashion ad’ so typical in the category.
Agency: 180 Amsterdam
Controversial advertising has been part of the Diesel brand in the recent past. In a new campaign for the Fall/Winter 2015 collection, they took to programmatic advertising (aside from print ads & billboards) to reach their target audience. One such execution was on Shazam – when someone asks Shazam to identify a song and Shazam doesn’t recognize it, a Diesel ad will appear on the screen reading “I didn’t get that either.” On Tinder, users swiping through profiles will come across a Diesel model promoting the brand, appearing as a regular Tinder user.
I also liked this print execution and the Instagram ad.
This seemed a bit like designed for awards but it is lateral thinking nevertheless. In UK, to raise awareness of the dangers of country roads THINK! have partnered with a local farmer to turn potential hazards into helpful hazards. The solution: paint warning signs on the bodies of livestock and farm machinery. The catch: a grazing goat has to not wander off into a corner where the sign may not be visible to a passing-by driver.
Agency: AMV BBDO
Hong Kong City Cleanup
The striking visuals of this campaign make it a surefire show stopper. The message of collaboration and participation towards cleaning up Hong Kong comes through clearly.
This campaign from South America reminds us again how a creative mind ‘sees’ things differently. The back of a truck appears like a portion of a bar graph to a creative mind. As with many campaigns, the same idea repeated across three executions seems like a waste but a refreshing take on ‘saves money’.
Agency: Blue Hive, Sao Paulo, Brazil
Which ones did you like? Do comment in.