ArchiveJune 2018

Wimbledon’s #TakeOnHistory, Domino’s Paving for Pizza and more: 8 top creative ads of the week

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Brands attempt to force fit tactical communication during several occasions and events during the year, as we saw with Father’s Day this week. Not many caught my fancy though – except one (which you can see below). Among the other creatives which I liked, here are a few creative ads: Wimbledon, Domino’s Pizza and more. 1. Wimbledon: In pursuit of greatness The Wimbledon complete...

Of Uber, moving forward and benefit laddering

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Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has a better chance of creating affinity among customers, rather than conveying functional benefits. Simplistic illustrations of this would be: – extrapolate ‘strong cool mint’ as ‘coolness so strong that it can freeze the world around you’. The...

Made Defiant, Google Assistant, Aviation Gin and more: 7 top creative ads of the week

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Music plays such an important role in television advertising. Beyond just catchy jingles, the right choice of soundtrack or clever use of sound can lift a TV spot. I came across a couple of creative ads this week with music as the execution highlight. Herewith the full list: 1. Beats by Dre: Made Defiant mixtape World Cup football is upon us and brands will seek to capitalise on the event. Beats...

Lurpak, Xfinity, dissolving poster and more: 6 top creative ads of the week

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We come across hundred of commercial messages in a day and only a handful are noticed. A visual delight for Lurpak in a TV commercial, superbly executed photography and art direction for Hong Kong Ballet and more are part of my creative picks of the week. 1. Lurpak: Smooth Every major category in advertising has an unwritten code. Beauty & fashion, food, automobile and a few others have an...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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