It is said in a lighter vein that Super Bowl is more of an advertising festival than a sporting one. It has a unique place among media properties as it not only attracts top advertising dollars as investments but garners global media coverage like no other. Also, unlike any other sports brand, there are a whole host of promotional activities around the ad itself – be it in the form of teasers, PR and social…
Just Do It. Intel Inside. Because I’m Worth It. Fill it. Shut it. Forget it. There are some things money can’t buy. For everything else there’s Mastercard. Are they merely words strung together or clever word play? No, they are powerful, distinct brand properties which have contributed in creating brand preference (many in categories where genuine product differentiation is hard to come by) and hence driving purchase and loyalty. Is the Air India Maharaja or the…
A social media post caused a diplomatic incident recently after a severe social media backlash over a social media post from Hyundai’s dealer in Pakistan. A #BoycottHyundai hashtag also trended in India. As many Twitter users began tagging the official handle, the social media team at Hyundai India protected their tweets and apparently also blocked a few users to boot. The official statement released initially wasn’t much of a clarification and spoke how the company…
Metaverse is the new punching bag for select brands and cartoonists alike. A new ad for First Bank in Thailand takes a pot shot at both metaverse and the the ad industry itself. Aside from that I also liked the new interpretation of the classic ‘Because you’re worth it’ from L’Oreal in my weekly compilation of creative ads. L’Oreal: Lesson of Worth In 1971, Ilon Specht a junior copywriter at McCann created the famous line…