Every week I curate a list of clutter-breaking creative ads. While my blog has been active since 2008 or so, I began sharing some good work, instead of simply critiquing ads. Occasionally I share some views on the business of advertising. This week: ads for Shark Tank India, Oppo Reno and more. Shark Tank India: don’t register The context: Shark Tank is undoubtedly a cult reality show. It’s concept and content are part of popular…
Every week, I attempt to share a list of clutter-breaking creative ads. This week, select Cannes Lions winners, ads from Zomato, Wimbledon and more. Occasionally, I comment on topics relevant to the business of advertising. So another season of Cannes Lions winners is upon us. Some campaigns which have gone on to win big have been found to be dodgy when it comes to claims of effectiveness. One argument about awards in the context of…
Every week, I attempt to share clutter-breaking creative ads. This week, creative ideas include the website to celebrate 150 years of Audemars Piguet, 240 years of The Times and more. Audemars Piguet: celebrating 150 years The context: Luxury brands stand testimony to the fact that consumers are willing to pay a premium even in categories where parity seems common. Forget the fact that all watches show time. Even among luxury brands of watches there is…
Every week, I attempt to share a curated list of clutter-breaking ads. The first and most important job of an ad is to get noticed – everything else is secondary. But unfortunately most ads are simply ignored: a fate worse than being disliked. Here are a few recent ads which caught my eye. Oura: give us the finger The context: over the last few years, smart rings have become popular as health accessories. Most ads…