For many in today’s marketing world, it is fashionable to believe that advertising is anything-but-advertising. Some of the recurring points in this theme are: advertising as we know it is dead, advertising today is all about ‘conversations’ with consumers and that consumer is in control (I am not clear of what exactly). Another popular theme […]
In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under criticism – ansee some reactions here, here and here. ‘It is moral policing’, ‘our kids need sex education’, ‘our kids have access to more risqué content everywhere from movies to the internet’ are some of […]
An outdoor campaign created by Zomato was in the spotlight last week. In my view, the campaign was brilliant as it had several good things going for it (a) it passed the first test of any advertising – to get noticed (b) the creative execution was largely based on popular culture references and brought a […]
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A good read on how the brand should have responded is here and a good podcast on the brand’s image is here. Here are my observations on the incident: Discipline and courtesy in public space Indians […]
The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing.