Traditionally, ‘value for money’ in the branding world is associated with an inexpensive brand, even a cheap one. Usually the implication is that it delivers what an expensive brand in the category does, at a lower price. Hence, suggesting a prudent buy. But even the most expensive, super luxury brand in a category can be good ‘value for money’ for someone who seeks such brands and can afford to buy them. It’s all about evoking…
The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but…
In real life, if you met someone who chose to give unsolicited comments on everything that’s going on in the…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an opportunity to create ads – mainly social media creatives. Burger King posted a tweet in the context Women’s Day and got into kerfuffle on media. Eventually they retracted the original tweet which said, ‘Women belong in the kitchen’ not before outrage across media. It got me thinking about the need for context in today’s media…
Since we live in a world where everyone and every thing is under the microscope thanks to social media, I…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the…
Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she had been tricked into leaving the company in June after she became the “victim of a very serious phishing attack” that led her to believe she’d been hired as a journalism professor at Harvard. The news was widely discussed on social media with various theories and speculation on how someone seemingly so aware could be…
A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the…
Back when I was in an ad agency, face to face meetings were common. In the 90s, there were periodic…
The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of strategy to conquer the Indian market and to suit the Indian palate. Many have commented on the development suggesting that it’s a victory of sorts for Indians having made an MNC change their product strategy. But is it really? Multinationals operating in the food & beverages category such as Nestle, PepsiCo, Coca-Cola and Kellogg’s have…