Views on Zomato outdoor and the MC-BC controversy

An outdoor campaign created by Zomato was in the spotlight last week. In my view, the campaign was brilliant as it had several good things going for it (a) it passed the first test of any advertising - to get noticed (b) the creative execution was largely based on popular culture references and brought a… Continue reading Views on Zomato outdoor and the MC-BC controversy

The Indigo Airlines incident: a few observations

Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A good read on how the brand should have responded is here and a good podcast on the brand's image is here. Here are my observations on the incident: Discipline and courtesy in public space Indians… Continue reading The Indigo Airlines incident: a few observations

The bane of brands: pressure of ‘always on’ content marketing

The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing. 

Brands and festive greetings in social media

Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such greetings are done through messaging platforms or through social media. So the personal touch of a phone call or a hand written note or a card has anyway disappeared. The greetings are ‘templatised’, mechanical and… Continue reading Brands and festive greetings in social media

Can good marketing fool people all the time?

There is a lot more to marketing than just advertising - understanding consumer needs, crafting a product or service which fulfils such needs, market segmentation, positioning, pricing, distribution and promotion, to name a few. However the most visible manifestation of all this is advertising. So many attribute success or failure of a product to just… Continue reading Can good marketing fool people all the time?