Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies đŸ’© Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium over competition. In diapers, the most effective proof of efficacy is how it retains the ‘blowouts’. Absorbing leaks, keeping the…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by…
In an article, Wasting Time’, on India’s demographic challenges and the need to create better jobs, The Economist said this…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…
I have been out of ad agency life for over 10 years now. As a consumer and as a mere…
Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in by brand teams to produce advertising that breaks the clutter to entertain or engage the audience. Here are a few creative ads which caught my this past week…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is in any…
The first and most relevant task of advertising is to get noticed. If that is not achieved discussions on creativity…
Came across this ad from O2, the UK telecom player for the iPhone. No, not an ad selling the iPhone…
The results of the Indibloggies awards are out. In the Business category, this blog was nominated – but lost out…
Apple’s retail strategy (outside India) is generally deemed a huge success. According to a 2007 report, Apple’s US stores generated…
Came across this piece in AdAge talking about P&G’s strategy during trying times: scrimp & splurge. The world’s leading advertiser is aware that consumers are likely to tighten their belts during these inflationary times.
In 2007, the recurring theme of articles on Indian advertising scenario was: talent or the lack of it. The interviews…
Switch on FM radio in any Indian city (any city for that matter) and you are likely to be bombarded…
Great casting and acting, especially from the mother. Agency: Ogilvy Production House: Curious Films The portrayal of unconditional love and…
I am a big fan of magazines and my collection includes assorted issues of Life (1969 issues!), National Geographic, Wired…
Of late, there’s been a surfeit of videos for Coca-Cola which can be broadly clubbed under ‘activation’ or Promo. Most…
When I joined advertising a couple of decades ago, we did not have Account Planners in our agency (Trikaya, which…
I came across a LinkedIn post linking to an article which called to question the importance of brand names for…
Back when I was in an ad agency, face to face meetings were common. In the 90s, there were periodic…
On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The…
One of the pet pastimes of the tech world, bloggers and Wall Street seems to be predicting Apple’s next move.…
The launch of a major Apple product – especially the iPhone, brings out a slew of negative articles around the…
The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a…
The iPhone launch in 2007 was unprecedented in many ways. There was hype and media attention during the launch alright,…
‘People don’t want to have conversations with a beer brand’, said the incomparable @rameshsrivats at a Social Media Week in…