Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies 💩 Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium over competition. In diapers, the most effective proof of efficacy is how it retains the ‘blowouts’. Absorbing leaks, keeping the…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
At the outset, a disclaimer: I am not a veteran of judging creative award shows. I have not reached a…
A retail analysis firm recently published a report after studying 160+ US retail chains. In terms of sales per square…
Years ago, when I was working on a MNC account, the MD of the Indian operations (a Canadian) asked why…
Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for…
The dictionary defines creativity as ‘the use of imagination or original ideas to create something; inventiveness’. It also defines ‘art’…
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening…
Harvey Nichols has consistently produced great work over the years. Both DDB, London and Y&R, Dubai have come up with great concepts executed beautifully. The campaigns usually cover these areas: theme ads for the brand, campaigns introducing new collections, ads announcing the Harvey Nichols sale and those which highlight specialist sections at the store. The theme ads dramatize the idea that Harvey Nichols are not just extremely desirable but are epitome of fashion. The common…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from…
A staff writer of The Unofficial Apple Weblog chronicles his dad’s experience of switching to a Mac. The set up:…
Following the viral success of it’s Walk-In fridge commercial, Heineken has released a follow up. Not as good as the…
Net4mac is a social networking application for Mac users. Such niche networks are likely to mushroom more in the days to come.
The dearth of good ads during the IPL 2020 broadcast was discussed in social media and trade portals recently. The…
‘Surprisingly ordinary prices’ – that’s my first memory of Volkswagen Polo advertising. The TV commercial showed a tennis match in…
Contrary to popular belief, people don’t hate advertising. They hate annoying ads. But most of the time, people ignore ads.…
I was at a family get together last Sunday. Part of the motley crowd included a handful of 14-19 year…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is…
Tablets were proclaimed to be the saviours of the ailing newspaper & magazine industry in the US. Several newspapers and…
Ashu Mittal, a photographer and self confessed Instagram addict, wrote a lovely post: ‘Don’t hate Instagram but embrace it’. The…
Came across these set of posters for Formula 1 Racing this year. The posters highlight the venue in some form. Design envy strikes.
While a handful of brands paid millions to be associated with the ICC Cricket World Cup 2011, for me the clear winner was Nike Cricket. Some brands had their fair share of high decibel campaigns – Pepsi’s Change the Game, for instance. And then there were others who force fitted their business association in ads. What worked for me?
Just read the news report that Apple is planning to preview the next version of iPhone software – the iPhone…
Not surprisingly the launch of the new iPad has been a relatively muted affair in India. The friendly pricing may…
Came across this ‘content’ on Flipboard – the news aggregation service, dubbed as a social magazine. The content, is actually…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
The general perception (and rightly so) is that an Apple laptop or dektop costs more than a Windows-based PC. Some…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders.…
Apple made several announcements at the WWDC yesterday: a new MacBook Air, radical new design for Mac Pro, new Airport…