Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight lend themselves better to a creative idea. In Snickers the insight is that ‘in-between meal hunger makes us irritable and…
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself…
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant to the ad industry. In this week’s creative compilation: ads from IKEA in Belgium, Cadbury in India and more. IKEA: price per moment I have long argued that value for money is mistakenly attributed to be something that is affordable and packs in some features that are available at a higher price point. You see…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts…
The author of this post is Anand Narasimha – Professor-Marketing & Strategy, at IFIM Business School, Bangalore. With three decades…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would…
This article appeared in Brand Wagon, the advertising & marketing supplement of Financial Express, today. Is advertising most effective when it…
Agency: McCann As expected, Dumb Ways to Die, created for Melbourne Metro, won big at Cannes Lions, 2013. It gained…
Loved this new set of ads for Copic Markers highlighting their ‘Thick+Fine’ variant. Simple, focused idea rooted in the product and an execution which brings a smile. Agency: FCB Will we ever see good print ads in Indian mainstream advertising again? Sigh.
The combination of two seemingly opposite things into one unit is not a new visual idea. But the executions of…
Just Do It. Intel Inside. Because I’m Worth It. Fill it. Shut it. Forget it. There are some things money…
What if ‘crisis’ were to come alive as a person? In its own words, a crisis could be a ‘fire…
iPhone makes interacting with the web easy. And for brands that have jumped on to the user-generated content bandwagon, it…
‘If you don’t get it, it’s probably not for you’ is a maxim which could be applicable to any form…
An article of mine was published in the Brand Wagon section of Financial Express yesterday. It was a long over-due,…
‘Every day, more photos are taken with the iPhone than any other camera’. That’s the simple proposition. Nothing about a…
Nowadays virtually all static media advertising is visual led, with minimal or no copy. Interestingly, at the recent Epica Awards…
Amul has a rare distinction among brands: its hoarding are looked up to, literally. While the magic is in the topical themes and the execution, I recently heard the story behind the campaign – and its a shining example of client-agency relationship.
Few years ago, if you developed a TV commercial for a brand chances are you will mandatorily develop an Outdoor…
In the case of Maggi, the agency’s job was to best convey the brand proposition – ‘health bhi, taste bhi’ or whatever is the communication objective. The use of brand ambassador was just a part of the strategy to meet the objective. It is unlikely that the agency or the brand ambassador would have been aware of the ingredients and their permissible levels. As rightly pointed out here, the brand ambassadors should be left alone.
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.With…
It’s around 9pm here in Bangalore. In about an hour’s time from now, Steve Jobs will address the 2008 Worldwide…
I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond…
The comments section of news articles and blogs have been around for a while now. The intention behind providing an…
Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically.…
The adage ‘ninety percent of everything is crap’ coined by Theodore Sturgeon an American science fiction author is relevant in…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price…
A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’…