Every week I attempt to share clutter-breaking creative ads. The common thread across all such ads are that they are single-minded, entertaining (or make for a compelling watch if having a serious message) and anchored on a relevant idea. Here are a few recent including a select from few meant for this year’s Super Bowl: Tourism New Zealand: travelling under social influence At the time of writing, temporary border measures are in place in New…
While I try to make a compilation of smart creative ideas I come across every week, one doesn’t always get rich pickings. There are weeks when I don’t really come across remarkable ads. Last week was one such and so I missed my weekly roundup. This week, I came across a few good creative ads and here are some I’d like to share: 1. Skittles: Super Bowl Over the years, the Super Bowl has become…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a select few which caught my eye, the week ending 24th November, 2017. Apple: Sway The Christmas advert from Apple has become an event to look forward to. I think the 2013 one, ‘Misunderstood’ set the trend. This year’s advert is a riveting watch and has the hallmark of classic Apple advertising: product is the hero. Many brands opt…