A collection of ads and views on advertising.
A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’ that resonates. If only it worked like that in real…
Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining popularity. According to the Boston Consulting Group, the the Indian…
Is there such a thing as brand love? Some marketers and industry observers seem to think so while others dismiss it as bunkum. Herewith some unsolicited views on the subject:…
One of the lessons early on in my career was about the role of advertising and distribution. We learnt that advertising can only bring a potential customer to the shop…
I was at WordUp yesterday – an event organised by Indiblogger in Delhi. I met a lot of popular, accomplished bloggers and was inspired by many of them. The key…
Here’s a point to ponder. What motivates and unites people more: fighting for a cause or against an idea? History provides us the answer. During the French Revolution the oppressed…