The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of strategy to conquer the…

A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’ that resonates. If only…

Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining popularity. According to the…

Is there such a thing as brand love? Some marketers and industry observers seem to think so while others dismiss it as bunkum. Herewith…

One of the lessons early on in my career was about the role of advertising and distribution. We learnt that advertising can only bring…

I was at WordUp yesterday – an event organised by Indiblogger in Delhi. I met a lot of popular, accomplished bloggers and was inspired…

This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore. With over 25 years…