Brands Archives - Bhatnaturally

In Featured

Kellogg’s upma: is it really a victory for the desi way?

26th November 2020 5 Mins Read

The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of strategy to conquer the Indian market and to suit the Indian palate. Many have commented on the development suggesting that it’s a victory of sorts for Indians having made an MNC change their product strategy. But is it really? https://twitter.com/vinsinners/status/1330505025777508354?s=20 Multinationals operating in the food & beverages category such as Nestle, PepsiCo, Coca-Cola and Kellogg’s…

In Featured

No, not all products & services are remarkable

17th December 2018 2 Mins Read

A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’ that resonates. If only it worked like that in real life. Most products & services fulfil basic necessities of consumers and have very little scope to have truly differentiated product features.In his book ‘This is marketing’ Seth Godin outlines these steps: A majority of world’s brands would fail in the first step itself. I doubt if a floor…

In Featured

The long term impact of ‘new entertainment’ in India

26th November 2018 8 Mins Read

Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining popularity. According to the Boston Consulting Group, the the Indian over-the-top (OTT) industry has the potential to reach a market size of $5 billion by 2023. The report outlines a few key parameters driving this change: access to affordable data, mobile phone penetration in the rural areas, increasing affluence and adoption across demographics like women…

In Featured

Of brand love, brand affinity and brand preference

16th September 2018 5 Mins Read

Is there such a thing as brand love? Some marketers and industry observers seem to think so while others dismiss it as bunkum. Herewith some unsolicited views on the subject: Be noticed The first test of any brand and its communication is that it must be noticed. Every category has multiple players and unless the potential consumer is aware of your brand, existence is rather pointless. Similarly, a brand’s advertising has to be noticed among…

In Featured

Of brand choices, distribution and social listening

4th March 2017 4 Mins Read

One of the lessons early on in my career was about the role of advertising and distribution. We learnt that advertising can only bring a potential customer to the shop but there are many other factors (availability, price, salesman’s push) which influence brand decision. Very often if the product asked or searched for at a shop is not available, chances are that the next acceptable (and available) brand is bought. We usually witness that with…

In Brands

3 key ingredients in personal branding

12th July 2015 4 Mins Read

I was at WordUp yesterday – an event organised by Indiblogger in Delhi. I met a lot of popular, accomplished bloggers and was inspired by many of them. The key take aways about how they’ve gone about blogging (either as a profession or as a serious pastime) and personal branding were these: passion for what they do, laser-sharp focus on a domain (food, auto, fashion etc.), enjoying themselves while blogging and making an effort to…

In Advertising

Branding with the enemy

19th November 2012 6 Mins Read

This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore. With over 25 years of experience in Brand Marketing, Advertising and Consulting, he describes himself as a ‘Brand Mentor’. Here’s a point to ponder. What motivates and unites people more: fighting for a cause or against an idea? History provides us the answer. During the French Revolution the oppressed bourgeois’ united against a common enemy-…