The first and perhaps the most important job of an ad is to be noticed. If an ad goes unnoticed – everything else (the…
It’s that time of the year when ‘best of’ lists are made. I have set out to share my picks of top creative ads…
Earlier this week I wrote about how advertising creative calls for special talent, even while creativity is all around us. I guess it amply…
Many businesses are likely to face an existential threat thanks to extended periods of lockdown across the world. Small and medium enterprises or local…