TagCOVID-19

Advertising as investment during COVID-19: what’s the right approach?

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Many businesses are likely to face an existential threat thanks to extended periods of lockdown across the world. Small and medium enterprises or local businesses such as retail would have had little or no income during this period. Even after the lockdown is eased or lifted consumer attitude and behaviour towards many categories is not likely to be the same as it was just a few months ago. Even...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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