I attempt to share a compilation of clutter-breaking creative ads every week and opinions on industry topics. So it was difficult to pick the best ads of 2021 as there were many worthy of appreciation. ‘Advertising is the most fun you can have with your clothes on’ is a famous quote attributed to maverick adman Jerry Della Femina. I guess he chose to see the positive side of the business – the opportunity to address business problems…
Every week, I attempt to share a compilation of clutter-breaking creative ads. Occasionally I share views on ad industry matters. This week’s compilation includes new work from CRED, Air New Zealand and more. CRED: Chacha Chaudhary & Suppandi Once you’ve built a reputation or created a monster hit, expectations go up and sequels are compared to the original – be it movie franchises or ads. CRED is perhaps in that spot (no pun intended). While…
I wasn’t able to post anything new in my blog for a couple of weeks. Here are some creative ads from recent times which caught my eye and have gained visibility in social media too. Cadbury Dairy Milk: recreating the ‘cricket’ ad ‘Kuch khaas hai zindagi mein’ (‘There’s something special about life’) was part of an iconic ad from the late 90s. Those who were young adults at that time (and even those growing up…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a smart campaign from Mastercard which cleverly uses a card’s expiry date to deliver a relevant message, several clutter-breaking TV commercials and a clever social media campaign from Oreo.…
Advertising is meant to either effect a change in perception or behaviour. Sometimes, the former can lead to the latter. Most of the advertising that we are exposed to on mass media – for consumer goods primarily, operate in the realm of changing perception, to build affinity. Communication is also a tool to change behaviour, whether it is about getting consumers to invest in mutual funds or motivating them to quit smoking. Over the years,…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a spot for Extra Gum which has gone viral and a few more from UK and India. Extra Gum: for when it’s time Aside from the view count on YouTube…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes smart work for KFC borrowed slogans, Posh virtual assistant and more. KFC: borrowed slogans The COVID-19 pandemic triggered a variety of tactical communications from brands. During the initial phase…
Every week I curate a set of creative ads which break the clutter and deliver a compelling brand message either through entertainment or an execution which evokes an emotion. This week’s compilation includes an ad for iPhone 12, Ford UK, Fisher-Price and more. iPhone 12: fumble The hallmark of an ad from Apple is focus. Without any intended pun, the focus is on the product and its benefits. There are several brands which create ads…
The first and perhaps the most important job of an ad is to be noticed. If an ad goes unnoticed – everything else (the strategy, media investments) is immaterial. Sadly, a majority of the ads out there (and we see truck loads of them every day) are not even noticed, leave alone being disliked. Clutter-breaking creative ads need to be celebrated and that’s been my intent in sharing some of these over the past few…
It’s that time of the year when ‘best of’ lists are made. I have set out to share my picks of top creative ads of 2020. The first part of the list includes ads from Burger King, WhatsApp and more. Here’s the 2nd instalment of the list: Nike: you can’t stop us In popular culture, substance is always preferred over style. A well-designed magazine may help in breaking the clutter in news stands (it was…