Every week, I attempt to publish a curated list of clutter-breaking creative ads as a small tribute to brand & agency teams everywhere. Most of advertising is simply ignored (a fate worse than being disliked) and so it ads which get noticed and like ought to be appreciated. In this week’s list ads from Chups Chups, Britbox and more. Chupa Chups: happy chemicals Some advertising ideas just take a split second to drive home the…
Most ads are simply ignored – a fate worse than being disliked. Hence it is said that the most important task of an ad is to be simply noticed first. Once a brand has its consumer’s attention, rest of the goals like engagement, relevance and effecting a behavioural or attitudinal change, makes sense. Here are a few creative ads from the past week which caught my eye: Bata: Stronger Inside The 40 & 50+ age…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so. iPhone: check in Deciphering the difference between a feature of a product or its and its resultant benefit is a key skill that very few communication planners, creatives and brands have mastered. For example, it’s quite natural to view…
An ad’s first task is to get noticed. The top creative ads in any era – be it in the pre-digital or digital world first stood out from the media clutter of the day. Of course, just being noticed is not enough (being ignored is a worse fate though) – a brand’s message has to be relevant (to the intended audience), engaging (either entertaining or holding attention through shock value or any other emotion) and linked to…