I have not been able to update my blog over the past few weeks. I aim to post a compilation of compelling creative ads every week and an occasional post on issues pertaining to the business of advertising. This week’s post includes ads from Liquid Death water, Hyundai’s IONIQ and a few others. Liquid Death: Kids Hydrating at a Party Judas Priest’s ‘Breaking The Law ‘ forms the perfect background score for visuals depicting a…
Last year Cadbury India createad a Diwali ad which was more than just your typical 30-second ad. This year too have they have come up with an initiative which seeks to create impact on the ground. I also came across another audacious creative idea from a Thai brand. All this and more in my weekly compilation of clutter-breaking creative ads (and ideas). Snack Jack: simple solutions Ads from Thailand truly stand for out-of-the-box thinking. Their…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. Amazing Thailand, HP among others caught my eye this past week or so: Amazing Thailand: ‘Write Your New Chapters’ As with any other buying decision there is…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed. So managing to break through media clutter is actually a big deal. This week’s compilation includes a touching ad for Amazon India and clever print work for McCafe among others. Amazon India: Raksha Bandhan ‘What is an insight?’ is a common question in the…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a stunt from the mobile network, EE in the UK, TV spots from Apple, John Lewis and more. EE: a close shave for actor Tom Ellis Product demonstration is a…
Every week, I attempt to share a compilation of clutter-breaking creative ads. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. In this week’s compilation: a funny ad for a fitness app promoted by actor Chris Hemsworth, a dreamy ad for Apple Watch and more. Chris Hemsworth’s Centr app: In March 2020, actor Chris Hemsworth launched a fitness app, called…