Epica Awards are ‘creative prizes judged by journalists’. I have been a keen follower of the awards over the years (see here) as one gets to see non-English work from several European countries (among others) across interesting categories such as media innovation and product design. The 2021 winners of Epica Awards have been announced. Here is a selection of work which caught my eye: SingleCut Beersmiths : the IPA that will teach you guitar Alcohol…
Earlier this week I wrote about how advertising creative calls for special talent, even while creativity is all around us. I guess it amply evident if you see the follow the various creative roundups on my blog. This week’s roundup includes design work for Heinz and some radio spots which won at the D&AD awards, among others. Heinz: brand refresh One of the best mantras of marketing is that ‘not all brands are unique, but…
With the uncertainty surrounding the COVID-19 pandemic, many marketers have turned cautious in their advertising spends. Given the lockdowns, production of new advertising creatives – at least on the scale prior to this health crisis has come to a standstill. Brands have resorted to tactical ads which link back to their thematic claim, with messaging urging people to stay at home. In this context, here are a handful of creative ideas which caught my eye…
I missed my blog post last week but over the past few years I have attempted to share a compilation of creative ads every week. Everyday hundreds of commercial messages – be it TV ads, web banners, billboards, tweets or radio spots are aimed at us. A majority of them are simply ignored and only a handful are noticed and remembered. Here are a few creative ads, which caught my eye last week: including Captain…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 16th March, 2018: a new commercial for Incredible India, a lovely animated film for Travel Oregon and more. 1. Incredible India: the Yogi of the RaceTrack Consumers know that advertising exaggerates. No one seriously believes that spraying on a particular brand of perfume or chewing a gum…