Cadbury re-branding, Thai Airways and more: creative ideas of the week


With the uncertainty surrounding the COVID-19 pandemic, many marketers have turned cautious in their advertising spends. Given the lockdowns, production of new advertising creatives – at least on the scale prior to this health crisis has come to a standstill. Brands have resorted to tactical ads which link back to their thematic claim, with messaging urging people to stay at home. In this...

‘Captain Fantastic’ from @RoyalMailStamps, Heinz label, @Beco_UK #StealOurStaff and more: 8 creative ideas of the week


I missed my blog post last week but over the past few years I have attempted to share a compilation of creative ads every week. Everyday hundreds of commercial messages – be it TV ads, web banners, billboards, tweets or radio spots are aimed at us. A majority of them are simply ignored and only a handful are noticed and remembered. Here are a few creative ads, which caught my eye last week:...

Incredible India, Macy’s, @TravelOregon and more: 12 top creative ideas of the week


Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 16th March, 2018: a new commercial for Incredible India, a lovely animated film for Travel Oregon and more. 1. Incredible India: the Yogi of the RaceTrack Consumers know that advertising exaggerates. No one seriously believes that spraying on...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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