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Range Rover

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A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past…

I don’t watch much TV and hence my source of new ad campaigns (at least in India) is from online ad portals and what I read about in trade publications online. Coverage of new creative ads is much less than what it was before and many of the campaigns are centred around issues related to the COVID-19 pandemic. This week’s compilation of creative ads includes TV spots from UNESCO, Range Rover and more. UNESCO: The…