Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority…

Cutting through clutter and being noticed is job No.1 for any ad. Unfortunately, the marketing & advertising collectively wastes millions of dollars in production…

Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It has been triggered by…

Competitive advertising has been an effective strategy for many brands., particularly so when consumers see two equals or a ‘worthy competitor’ take on a…