In ad agencies, it is pretty common to review the creative work, on the day of the big meeting with the client. In fact, it is not uncommon to have a review on the way to the client meeting. There could be 3-5 options as TV scripts and the decision to present which of those is often taken just three traffic signals before the client’s office. The end result – everyone is ad-libbing their way…
The author of this post is Anand Narasimha – Professor-Marketing & Strategy, at IFIM Business School, Bangalore. With three decades of global experience spanning Marketing, Advertising, Consulting and Academics, his mission is to ‘unbox’ management education. Recently, while I was designing a course on ‘Strategic Management’ for our Executive Program in Business Analytics, there were two things I decided I will not do: use PowerPoint and throw jargon. Suddenly, a line of thought triggered. While…