It’s natural that businesses love the festive season – be it in India or elsewhere. Every region has a season where consumer spends increase – be it Christmas or the Chinese New Year. In India, Diwali ads aim to capitalise on the consumer sentiment of celebrations, auspiciousness and traditions. Christmas-themed advertising is usually anchored on shopping, gifting, relationships and travel. Such ads have a strong dose of ‘do-good’ factor in them and mostly trigger positive…
Over the last couple of weeks, my social media and TV time was much less than usual, thanks to (I should really be thankful and not just mean it as ‘due to’) some travel. I did not pine for any of the streaming shows, news channels, sport telecasts or social media feeds. Of course, I welcomed it as a break and maybe sooner or later would have wished I had all my devices and a…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. Amazing Thailand, HP among others caught my eye this past week or so: Amazing Thailand: ‘Write Your New Chapters’ As with any other buying decision there is…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past…
Do people hate ads? While that seems to be the general perception, it can be argued that people only dislike or worse still, ignore bad ads. Creative ads – which break media clutter and convey a single minded message in a compelling manner through entertainment, humour or tapping into other emotions (such as fear as seen during the COVID-19 pandemic) create brand affinity. Unacademy: the greatest lesson and others caught my eye this week: Tourism…
Every week I attempt to share clutter-breaking creative ads. The common thread across all such ads are that they are single-minded, entertaining (or make for a compelling watch if having a serious message) and anchored on a relevant idea. Here are a few recent including a select from few meant for this year’s Super Bowl: Tourism New Zealand: travelling under social influence At the time of writing, temporary border measures are in place in New…
Every week I attempt to share a compilation of clutter-breaking creative ads. Aside from these, I occasionally share some views on topics pertaining to the advertising & marketing industry. This week’s compilation includes ads from Apple, Hokkaido – an island in Japan and Motilal Oswal among others. Apple: The whole working-from-home thing Last year, Apple released an ad showcasing how a startup team collaborates to create a circular pizza box. The same team is back…