It is festive season now in India and mass media is full of ads from retail, jewellery and fashion brands. Some of the ads…
It has become customary for brands to see every occasion (such as Earth Day) or big news event as an opportunity to create ads…
Koo is a micro-blogging platform launched in March 2020 for the Indian market. A plus point in comparison to Twitter is that the app…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would be ‘it depends’. The…
Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for what has come to…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such greetings are done through…
Every day we are exposed to thousands of commercial messages from brands both in traditional and new media. Most of such messaging goes unnoticed…
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large) is talking about. Very…