Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such greetings are done through messaging platforms or through social media. So the personal touch of a phone call or a hand written note or a card has anyway disappeared. The greetings are ‘templatised’, mechanical and […]
Nike #breaking2, M&S #SpendItWell and more: creative ideas of the week
Every day we are exposed to thousands of commercial messages from brands both in traditional and new media. Most of such messaging goes unnoticed with only a handful catching our attention. Here are a few which caught my eye this week: Nike’s Breaking 2, Marks & Spencer’s #SpendItWell and a few more. 1, Nike: Breaking […]
Twitter hashtags: cooked up pulse
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large) is talking about. Very often events which create a buzz in real life are reflected on Twitter too: live sports or entertainment events, natural disasters, big political events come to mind. So when we see […]
Twitter and its contradictory emotions
Despite posting a 48% year-on-year growth to $710 million revenue in Q4 (Oct-Dec’15) Twitter got a lot of flak in media recently. The reason: a flat MAU overall and a negative growth if one excludes SMS users. Many have written about Twitter’s core problem and offered suggestions in product improvement (good reads here, here and here). […]
Twitter for customer service: look before you leap
Quick. What is the best way to get a brand’s attention? Tweet something nasty about their product or service. This is what many of us believe for a variety of reasons: (a) it is true that when brands are publicly embarrassed, especially by ‘influencers’ they are shamed and feel the need to get into damage […]