Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would be ‘it depends’. The…
Over the last few years many CEOs of business enterprises have used social media (especially Twitter) as a platform for what has come to…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such greetings are done through…
Every day we are exposed to thousands of commercial messages from brands both in traditional and new media. Most of such messaging goes unnoticed…
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large) is talking about. Very…
Despite posting a 48% year-on-year growth to $710 million revenue in Q4 (Oct-Dec’15) Twitter got a lot of flak in media recently. The reason:…
Quick. What is the best way to get a brand’s attention? Tweet something nasty about their product or service. This is what many of…
Rahul Gandhi’s Twitter account has been set up finally. I say ‘set up’ because to me (going by the two tweets thus far) it…