When its advertising awards, can controversy be far behind? In typical Times Group style, the furore over the Luxor ads hit the front pages. The ad which won a Grand Prix for Leo Burnett is actually a client of Lowe. The ad was released through an approval process from the Luxor marketing head who is no longer with the company. The report actually clarifies that the entry was legit, but ends with a quote from Madhukar Kamath that ‘the matter would have to be investigated’. Hmm, call Inspector Morse? If the ‘client’ approved the ad, I don’t see the need for the controversy. That aside, I think this is a borderline case of scam. Was the ad developed to address a real business problem? I doubt it, though I am willing to be corrected.
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