We’ve all heard definitions of a brand. The one that sticks in my head is: a collection of images & perceptions in people’s head. Harish Bijoor refers to a brand, simply as ‘a thought’. In an interesting experiment to gauge people’s perceptions towards brands, tech marketer Noah Brier has launched Brand Tags. It is an experiment in what is being called crowdsourcing.
Visitors to the site are shown a brand logo. You are then asked to type in the very first thing that comes to your mind about it. It could be single word or a phrase. The result is quite addictive. The responses range from inane to interesting. Apple, for example evoked responses including: annoying, appearance, arrogant, overrated, overpriced, love-hate, steve jobs is an asshole. For Rolls Royce, the words entered included: butler & Jeeves!
Would be interesting if such an exercise is done for Indian brands. How about a mini-experiment right now?
What is the first thing that pops into your head? (A word or phrase please . . . there are no wrong answers).
Airtel, Reliance Mobile, Vodafone, Titan, Nokia, Hyundai Santro, Times of India, Peter England, Arrow