Along with the efforts on re-branding Pepsi, another brand from the Pepsi stable has gone through a change of identity. Brand New reports that Tropicana has gone through the blender too. The current pack is here:
The new packaging has done away with the mnemonic of ‘fruit with a straw’.
I thought the old packaging was unique and ‘ownable’ by Tropicana. The new one looks nice but seems quite generic. The differentiation between the variants (no pulp to high pulp) is only in the form of text. Like with most logo changes, I guess we too will get used to this. Any thoughts on the new packaging?