Apple

Airtel & iPhone in India: the ‘sell’ begins

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I happened to see an article in ET about the iPhone launch in India. It promoted a toll-free Airtel number to which one had to SMS ‘iPhone’ to get more details. I did and here’s what I got promptly:

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It was a short description of what the iPhone can do and asked for your email ID for more information.

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Looks like Airtel expects some buzz around the launch of the iPhone and have got their nose ahead in terms of creating pre-launch hype. The fortunes of iPod changed when they made it PC-compatible. Similarly, the iPhone is likely to appeal to a wider audience with their Microsoft Exchange support. Now, the wait seems long…

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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